I’ve been posting sporadically to my YouTube channel for a whole 2 years now, but in the past 6 months I’ve been giving it more attention. It’s actually one of my 2018 goals to upload x2 videos a month, so hopefully I’m on my way to becoming a proper ‘Youtuber’!
YouTube is still a relatively new beast to me. For years I’ve loved watching tutorials, vlogs, hauls and lookbooks, but I’d stuck to the comfort of blogging. As a longtime blogger, YouTube feels like you’re peeling back a layer and letting your readers see more of you, which can be daunting!
Nevertheless, I fancied trying my hand at the whole filming and editing malarky (not to mention I often catch myself narrating imaginary tutorials when I do my makeup). Here’s what I’ve learnt in the infancy of my career as a Youtuber…
Start your editing process with music
In my early days, I would import my footage, edit the clips then add music as a finishing touch. Oh, how naive I was! Now I start my projects by finding my music. This is one of my favourite parts of the editing process, and I can spend hours leafing through royalty-free music sites trying to find the perfect track!
I find it so much easier to edit once I’ve found a the right soundtrack. It guides the mood I’m trying to create; do I want sharp, quick clips or dramatic, sweeping shots? Music is such a central part of my editing that I’ve often scrapped entire sections and re-edited them if the music’s not right! Compared with my first videos, marrying the music with footage makes a noticeable difference to the viewing experience. I’m especially pleased with the music I found for my Marrakech vlog.
Editing will get easier, and you will get better!
Filming is one thing, but editing is an equally crucial part of the YouTube process. You’ll probably find it’s the most time consuming too!
When I watch my first videos back I can see how far I’ve come with editing. Upgrading from Windows Movie Maker to a Macbook Pro did help, but generally the more videos I get under my belt, the easier editing becomes. Having started with absolutely zero experience of film-making, I think diving straight in is the best way to do it. You can watch all manner of tutorials, but the best way to learn is to film some footage and just get stuck in with tinkering around in an editing software.
As a new YouTuber, the more videos you edit, the more you’ll develop your style and get a clearer idea of how you want your videos to look and feel.
Make trailers for each of your videos
So you get to the end of that laborious editing and all you want to do is export, upload and not have to look at your editing software ever again. Hang in there just a liiiittle longer; because I promise going this extra mile will pay off!
The fact is, like blogging, YouTube is saturated. Did you know that 300 hours of video are uploaded to YouTube every minute*? That’s a whole lotta noise. Standing out amongst all that is tough as a new Youtuber. By spending a little extra time making a mini trailer, you’ll have something to post on social to showcase why people need to visit your YouTube channel.
Don’t forget the description box!
This is another extra step that goes a long way! Take the time to fill out your description box with as much relevant info as possible. Did you mention a product or article in your video? Add a link in the description box! Where else can your viewers find you? Include your social/blog links.
TIP: To save adding your social/blog links each time, add them in the ‘Upload Defaults’ (found in the ‘Channel’ section of the Creator Studio).
Not only will this build trust with your viewers as an informative, helpful source, but it can boost your SEO too! As YouTube is owned by Google, YouTube videos rank highly in searches. Do your keyword research and be sure to include relevant keywords in your description box.
Like with blogging, interacting with other YouTubers is key
I’ve always maintained that you get out of the blogosphere what you put in. The YouTube community is no different. Support other Youtubers in your niche by watching their videos, leaving genuine comments and interacting with them on social media. This will not only help grow your channel, but might inspire your next video or editing style!
Are you a YouTuber? What advice would you give anyone starting out?