With June marking the halfway point of 2017, now seemed like the perfect time to check in on my progress with those blogging goals I set myself at the start of the year!
I kicked off 2017 with a name change and redesign which inspired me to work harder on growing and evolving my blog. Last month I even took the plunge and invested in a Macbook (eeek!) which makes me feel like a ‘proper’ blogger now lol.
With blogging there’s always room for improvement in so many areas, but these were what I wanted to focus on this year. Whilst I haven’t managed to achieve all of them yet, I’m going to go ahead and say I’m proud of what I have managed so far!
1. Vary YouTube content
*guilty face* Ok so not a great start, I did do a try-on haul at the start of the year, but since then I’ve been silent on my YouTube channel. Saying this, my upgrade to Macbook means I no longer have to deal with the frustrations of Windows Movie Maker! I am already working on new video content so stay tuned, hopefully before the year is out I’ll have many more on there!
2. Speed up turnaround of content
I’d say I have improved with this one. I’ve started to prioritise time-sensitive content so it doesn’t loose relevance, like my series on Spring Cleaning Your Wardrobe or the style advice piece I did on layering.
3. Maximise what I get out of blogging
This is the one goal I think I’ve smashed my own expectations of! My original intention was just to get myself out there in the blogging community more, maybe earn a few £££ from spon-con and go to a few events, but I’ve ended up going further than I thought! I’ve published my first sponsored post, attended my first press days and coolest of all; was invited back to my university as a guest lecturer to give a lecture on blogging! This is undoubtedly one of my proudest blogging achievements to date, to be recognised for a little website I started by the very same university that taught me much of what I know felt absolutely incredible.
4. Migrate to WordPress
Another one I can successfully cross off! I ended up going one step further than just migrating and went for a full on logo redesign and name change (more about why I changed my blog name here). 6 months later and I couldn’t be happier with the decision to move, I still find myself typing in my URL just to look at it I’m that proud!
I used pipdig’s migration service and it was worth every penny – it’s no wonder they’re so many blogger’s first choice!
5. Improve mobile optimisation
Migrating to WordPress helped tick this one off too; all of pipdig’s themes are beautifully optimised for mobile. I’m finally satisfied with my blog’s mobile experience. Unlike with Blogger’s limited options, none of my content is compromised when viewed on a portable device.
6. More ‘meaningful’ content
I think I could do better with this one, but I have made a conscious effort not to blog ‘for the sake of it’ and think about how my content adds value. You may have noticed I axed my ‘Read/Wear/Listen/Want’ feature – it was time consuming to put together and was beginning to feel like ‘filler’ content so I decided to let it go. Instead, it’s freed up a lot of time that I can focus on more ‘meatier’ posts; like this one I wrote on the 2 types of blog readers (incidentally my most popular post of the year so far!) or my recent series describing my Instagram Process. I would like to write a bit more about supporting small brands and making the right choices as a consumer though.
A solid 3/6 isn’t bad, right?! Here’s hoping I manage to nail the rest before the year’s out!
Did you set goals at the start of the year? Have you managed to achieve any yet?