Blogging is where I discovered a world of people just like me, a place where I could express myself creatively and ramble on about the outfits I’d worn. But in the 3 years I’ve been typing, tweeting & double-tapping, I can’t help but notice a few things that I feel almost let fashion blogging down…
It lacks diversity. Take a moment to think of most successful/popular fashion bloggers. I can almost guarantee they’re either white, skinny, rich or all of the above. The point is, the system favours privilege; whether it be racial, social, size or gender. There are exceptions to this, but most of the bloggers getting multi million deals with companies tick one or more of those boxes.
It projects false ideals. Leading on from that, sometimes I feel like fashion blogging just adds to the never-ending stream of media telling women how to look. Once again, there are bloggers out there flying the flag for those lesser represented, but the bloggers with masses of followers and brands begging to work with them? 90% of the time they represent conventional beauty ideals. And that’s not even going into airbrushing and editing that goes down.
It’s less about personal style and more about image. For me, one of the things that makes blogs so much more appealing than traditional media is the fact that there’s ‘real people’ behind it. That girl talking about what she wore one Saturday could be me. Therefore, it’s kinda disheartening to see bloggers out there with a stylist, makeup artist and photographer behind their posts. It’s great that they’re raising the game, but at the same time I can’t help but feel almost cheated. The rulebook of blogging is non-existent, but if I wanted to see professionally created media, I’d have just bought an issue of Vogue.
I realise a lot of these signify bigger issues within media and reader behaviour, but as blogging has such a huge potential to disrupt all that, I feel like we should be talking about it more. And of course I’ll be back next week to follow this up with the things I love about blogging!
As always, I’d love to hear you guys weigh in – what would you like to see changed in the blogging world?